Case Study – LifeSmile

LifeSmile Blog

Logo Design

Client

LifeSmile Blog – Sri Lanka

This is a lifestyle blog. Articles will be published on different topics. Health, relationships, life motivation, and vehicles are some of the categories. Initially the site will function in Sinhala medium and later we expect to publish articles from English language. LifeSmile provides quality content for the user to interact and educate themselves. Our ultimate objective is to keep the audience happy and make their lives better.

Project Brief

List of adjectives that describe our brand,

• Cool • Sophisticated • Happy • Friendly • Energetic • Updated

We want our brand to be perceived as we’re cool and easy to hang on with and our information is trustworthy and reliable. We want people to feel sense of calm, happiness and relaxation whenever they see our logo. We like something related to happiness or smile.

My Approach

After the initial discovery session, as usual, I started to sketching ideas and lots of different shapes and letters explored to find the perfect combination for the logo. We went through 2 or 3 revision rounds to find the best logomark. After going through a few discussions, we decided to keep the brandmark as simple as possible. For the wordmark, I put a water drop on top of the ‘i’ to represent the life and overall letter ‘i’ showing a candle shape and it stands for love & peace which are 2 main ingredients for a happy life. Simplicity and versatility were the key factors throughout this process.











Client’s Feedback

“Personally, I highly recommend the Buzzin Art Designs because of the amazing experience I received. The owner Dhananjaya is in a good position to create excellent logos by keeping up the friendly customer service throughout the entire process. In addition to that, Dhananjaya is highly effective in its process and communications.

When I wanted to have a logo for LifeSmile.lk, he started his process with the requirement gathering stage and after that multiple samples of logo designs were provided in various types, which were aligned with our requirements. Finally, by developing and enchaining the design we chose from them, he managed to deliver us an awesome logo in high-quality formats. His creativity, high quality of work, and the friendly service are highly impressive and it is more than enough for a customer to have an awesome logo at the end. I wish Dhana and Buzzin Art Designs the best of luck and success in all the future endeavours.”

Sujan Jayasinghe, Co-Founder


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