PrimeOrgs is a registered brand and a property of Primorgs private limited company in Sri Lanka. PrimeOrgs are an integration of growing and harvesting spices under tropical climate with proper care and precision, handling, processing and packaging with special care to the utmost quality. Premium, eco friendly & natural organic products are the core values of the brand.
Their mission is to provide premium quality authentic Ceylon spices to every consumer in the world and promote healthy flavours to be included in food habits.
Project Brief
The company wanted to make a brand new logo for the PrimeOrgs brand which can also communicate their core values effectively while being the primary identification of their brand.
My Approach
After the initial discovery session with the two managing directors of the company, we've come to the conclusion that the logo should be simple enough to read and to be more memorable. I did my research part for the logo and the brand and presented 3 mood boards to them to understand their perspective more visually and to make sure we all are on the same path in this design process. At first, they were more likely to go with the Greenary mood board, however after I explaining the advantages of having some extra colors for the brand we decided to combined both Greenary and Color Mantra mood boards to create their brand visual.
After the discovery session, brand research and mood board presentation, I had a clear and well directed path to my design process. I gave them 3 initial logo concepts and they were happy with one of the concepts and suggested some small suggestions to it. After some refines and tweaks I was able to complete the final logo for the PrimeOrgs which reflects their premium, eco friendly organic products.
Client's Feedback
"The project is completed nicely and perfectly. We have had several meetings to discuss the adjustments we needed and all the requirements are met and we are extremely satisfied with that. As a final word, have to say that this work is worth the money."
